Li Zhou - Tyler Rodgers - Marius Oneta - Jenny Yi - William Ma - Vicky Chen - Mike Deloge - Olivia Taithe

​

Pine-Sol On the Go is a project that our group re-branded and re-designed an exisiting cleaning product in the Pine-Sol brand. Below is the general process of our apprach.

• Researched consumers post pandemic habits and analyzed current crisis for cleaning products of Pine-Sol

• Identified consumers to target, and audited the competitors in order to find a new marketing strategy 

• Analyzed Pine-Sol’s assets and current market value, and reconstructed the brand personality and anatomy 

• Designed a portable disinfectant device including exterior and e-commerce design, and its social media image